Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Derek Janis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If it’s for babies why doesn’t it change every one in a while. Too hard to change between.
Would give five but I would also appreciate a back button so I don’t have to exit the app when my cousin wants to try another one
I like this app BUT for being able to shake the phone to get to the apps home screen. Not suitable for babies and toddler bc of that reason. That's what babies do is pick stuff up and shake it around. So I always have to go back into the game for him bc he shakes it while pressing the screen. Please change that one thing!
The Playmatic contains four simple, ad free games for babies: Magic, Bubbles, Balloons, and Hot Air. There are no ads during game play, no popups, and...