Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CNHI LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I didn’t realize how much I appreciate the Record-Eagle until I began investigating a move downstate to be closer to my daughters. It’s very difficult to find out what’s happening locally. I’m wondering how people know what their commissioners and others who serve the public are doing and hold them accountable. A nice plus about getting the Record-Eagle digitally (and a surprise to me) is you get 7 issues—2 more than the print edition. Thank you Record-Eagle for hanging in there when others have folded.
Seeing the paper online as its written in print is so nice for navigating and quickly understanding the overall content. But, being able to ‘click’ on an article and the having the app convert to easy reading mode, even on my phone (which I use all the time) makes this the best! Plus, a simple close function and it goes right back to the online version of the print for further navigation. Excellent app!
I loved working at the Record-Eagle. Wonderful people I worked with over the years too. Even tho I started with the Batdorf’s and they sold the paper it remained solid, probably because of the quality staff. From the Press Room to the Publisher always good people. I wonder if the public realizes it is not just a newspaper, it is the people who comprise it. I still love you all even tho I don’t know most of you now. I cannot imagine my home without a newspaper in it.
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