Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MLive.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Update 2021: Reviewed this app two years ago and loved it. Since then MLive has switched to paid subscription for some stories, and taken the commenting away. Two big missteps in my opinion, and I spend a lot less time on this app now. Grew up in Michigan, MSU grad and big fan. My wife and I plan to retire in Michigan in a couple of years. Like MLive for the variety of stories they cover, there’s something for everyone. Writing skill levels are inconsistent, but I understand how difficult it is to have editors read every single clip that is posted. Comment section is great, now that the mute feature is there. Would like to get feedback on why comments might get flagged, especially if I send an email requesting that feedback. Just because another flags a comment doesn’t mean there is anything wrong with that comment. Some moderators are trigger happy and need guidelines. Please link a screen name with an email address. Too many people stealing screen names and throwing out trashy comments acting as another. Needs to stop. Overall, a great idea, good product. Wish Illinois had ILive.
I’m officially deleting the app and I’m kind of sad. Here’s why. The previous version, with the swiping articles across the top, was terrible. To be a statewide news source, there were hardly any articles and you couldn’t tell the difference between statewide and local. And it pretty much consisted of all sports stories. I really only opened it when I was utterly bored. Fast forward to your new version. I got excited the first time I used it, just so much better look and feel and more content that had more variety, to just sports. And then it happened. I clicked NEWS in the menu along the left and began to scroll. 2, 3, 4 stories down and it rolls quickly back to the top. I guessing it’s refreshing, but seriously? I can’t get further than 5 stories down and normally a lot less. I’m done. Dee. Leet.
Like that there’s something news-related specific to Michigan in the App Store, but this app leaves me wanting something better. Inconsistent loading/refreshing within the app. Search function is essentially useless. Aricles that I open from a notification freeze the window in the app, and you can’t back out of it. And most recently, every article that is offered within a notification I receive is behind a pay wall. I understand the need for revenue, and would happily support local news sources, but not for a product that is poorly executed. At the very least, breaking news should be available to non-subscribers. Hope it improves someday.
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| Name | Price | Type |
|---|---|---|
| Subscriber Exclusive Content (Monthly) | $9.99 | Monthly |
| Digital Access (Monthly) | $9.99 | Monthly |
| Digital Access (Monthly) | $9.99 | Monthly |
| Digital Access (Monthly) | $9.99 | Monthly |
| Monthly Access | $10.00 | Monthly |
| All Access to MLive.com (Monthly) | $11.99 | Monthly |
| All Access to MLive (Monthly) | $15.00 | Monthly |
| All Access to MLive.com (Annual) | $75.00 | Yearly |
| All access to MLive.com (Annual) | $99.99 | Yearly |
| All access to MLive.com (Annual) | $119.99 | Yearly |