MLive.com

MLive.com · iOS

MLive.com

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

MLive.com screenshot 1MLive.com screenshot 2MLive.com screenshot 3MLive.com screenshot 4MLive.com screenshot 5MLive.com screenshot 6MLive.com screenshot 7MLive.com screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does MLive.com Make?

Monthly Revenue
$10.0K
Annualized estimate
$120.0K
Per Download
$10.00

Platform Performance

🍎iOS
Revenue
$10.0K
Downloads
1.0K
Rating
4.4 (15,683)

Rating Distribution

4.4
★★★★
15,683 reviews
5
5%
4
3%
3
6%
2
16%
1
70%

Top Countries

🇺🇸 US🇹🇭 TH🇻🇳 VN

Rankings

Category Rank
#83
Reviews (3)
★★★☆☆Jim from St. Charles10/27/2021
Inconsistent

Update 2021: Reviewed this app two years ago and loved it. Since then MLive has switched to paid subscription for some stories, and taken the commenting away. Two big missteps in my opinion, and I spend a lot less time on this app now. Grew up in Michigan, MSU grad and big fan. My wife and I plan to retire in Michigan in a couple of years. Like MLive for the variety of stories they cover, there’s something for everyone. Writing skill levels are inconsistent, but I understand how difficult it is to have editors read every single clip that is posted. Comment section is great, now that the mute feature is there. Would like to get feedback on why comments might get flagged, especially if I send an email requesting that feedback. Just because another flags a comment doesn’t mean there is anything wrong with that comment. Some moderators are trigger happy and need guidelines. Please link a screen name with an email address. Too many people stealing screen names and throwing out trashy comments acting as another. Needs to stop. Overall, a great idea, good product. Wish Illinois had ILive.

☆☆☆☆Rjphonda12/22/2020
Horrible before, can’t tolerate it now

I’m officially deleting the app and I’m kind of sad. Here’s why. The previous version, with the swiping articles across the top, was terrible. To be a statewide news source, there were hardly any articles and you couldn’t tell the difference between statewide and local. And it pretty much consisted of all sports stories. I really only opened it when I was utterly bored. Fast forward to your new version. I got excited the first time I used it, just so much better look and feel and more content that had more variety, to just sports. And then it happened. I clicked NEWS in the menu along the left and began to scroll. 2, 3, 4 stories down and it rolls quickly back to the top. I guessing it’s refreshing, but seriously? I can’t get further than 5 stories down and normally a lot less. I’m done. Dee. Leet.

★★★☆☆ryjokr2211/17/2020
Lots of potential, missed opportunity

Like that there’s something news-related specific to Michigan in the App Store, but this app leaves me wanting something better. Inconsistent loading/refreshing within the app. Search function is essentially useless. Aricles that I open from a notification freeze the window in the app, and you can’t back out of it. And most recently, every article that is offered within a notification I receive is behind a pay wall. I understand the need for revenue, and would happily support local news sources, but not for a product that is poorly executed. At the very least, breaking news should be available to non-subscribers. Hope it improves someday.

Version History (168)
5.0.07/28/2026
4.5.115/6/2026
4.5.104/28/2026
4.5.92/27/2026
4.5.81/25/2026
4.5.712/23/2025
4.5.612/18/2025
4.5.512/5/2025
4.5.411/24/2025
4.5.311/6/2025
Available In (115 Countries)
🇩🇿 DZ🇦🇴 AO🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇲 BM🇬🇭 GH🇳🇬 Nigeria🇴🇲 OM🇺🇦 Ukraine🇺🇿 UZ🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇦🇷 Argentina🇦🇹 Austria🇧🇪 Belgium🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇴 Norway🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇦🇪 UAE🇺🇾 UY🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)
English
App Details

Get trusted local news from across Michigan. Breaking news, in-depth reporting, and all the stories people are talking about. Stay connected to what's...

iOS App ID
419886579
Content Rating
13+
Min OS
17.0
Size
32.6 MB
In-App Purchases
Yes
Publisher
MLive.com
US

In-App Purchases (10)

NamePriceType
Subscriber Exclusive Content (Monthly)$9.99Monthly
Digital Access (Monthly)$9.99Monthly
Digital Access (Monthly)$9.99Monthly
Digital Access (Monthly)$9.99Monthly
Monthly Access$10.00Monthly
All Access to MLive.com (Monthly)$11.99Monthly
All Access to MLive (Monthly)$15.00Monthly
All Access to MLive.com (Annual)$75.00Yearly
All access to MLive.com (Annual)$99.99Yearly
All access to MLive.com (Annual)$119.99Yearly