Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I see someone had complained about the app when trying to zoom an article, and the response was that it had been fixed. We’ll, guess what…it has NOT been fixed. The paper is hard to read near the edges of the screen, because the arrows to move to the next page are blocking parts of the article when zoomed in. The screen bounces back to the smaller print when trying to move the article around to read the entire thing. I believe the older version of the app allowed a reader to zoom to any degree. This one doesn’t allow this. I assume you’ve heard the saying, “If it ain’t broke, don’t fix it.” Well, the old version was a million times better than this new one. I recommend you take it back to the previous version. Also, I would like to be able to access my account from the app, and I can’t do that. Thinking of not renewing my subscription.
There is so much wrong with the update, it’s hard to know where to start. It’s extremely hard to read now (super small font), it crashes randomly, it can’t be used in landscape orientation, there is a content-blocking bar across the top of the USA Today pages, there are now full-screen-blackening ads that come up during the reading of the paper that must be waited on and finally “X’d” out in order to continue reading, and those are only to name a few. Regarding the ads that black out the screen: we PAY for the subscription and the newspaper itself is full of ads, why are we interrupted now to see an ad??? The LSJ Print Edition app is gone and this is the only one available now. We can only hope that LSJ will go back to the app as it was because this newest app is horrible.
I thought I would give them one last try, reinstated my subscription and ask that the paper be put on my porch. No paper was delivered for 3 days. Call in my complaint, and the issue was not resolved. No paper. Called to cancel, and was promised a full refund. No refund. To staff members of LSJ, you maybe losing your job because a delivery driver can not follow directions and a circulation manager who doesn’t give a crap.
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| Name | Price | Type |
|---|---|---|
| Monthly Digital Rate | $14.99 | Monthly |
| Lansing State Journal Digital Subscription (Monthly) | $24.99 | Monthly |
| Monthly Digital Subscription | $24.99 | Monthly |
| Lansing State Journal Annual Digital Subscription | $69.99 | Yearly |