Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Central Michigan University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love WCMU. A wonderful blend of programming morning, noon and night. Your Internet stream sounds better than any other I know. It's like listening to honey. Beautiful fidelity and great dynamics. The web site is nicely organized and useful. I feel like this entire experience was created just for me. Bravo! I love living in Michigan and 'CMU is always a warm and soothing treat. Thank you one and all!
Can be a little clunky sometimes but not being able to cast is a real drawback
Great content. NPR is my main source of news. This app can be quite finicky unfortunately. I frequently have to open and close several times to get the live stream to work. Also, recently there’s been a lot of “skipping” where words are getting cut out however I’ve noticed this when listening through Alexa as well. Keep up the great work NPR!
CMU Public Broadcasting App: The CMU Public Broadcasting App allows you to listen to WCMU, pause and rewind the live audio, and view the program sch...