Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗State of Michigan - Department of Technology, Management and Budget · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No up date since Sept 11th 2020
Love this app and notifications. Please consider adding a ‘Share button’ on the News Item tab in the mobile app.
I get notifications for new news, but the News part of the app just shows a few items from September 2019.
The Michigan State Police (MSP) mobile app was designed to give you a direct connection to your local MSP post. Follow the post that serves your commu...