Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The McClatchy Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have subscribed to the bee for decades with both delivery and the app. Eventually I went to just the app as rates kept rising. With their latest update on the app it became a nightmare to navigate while they bragged how great it was. And it used to be. But now, when you open the app it opens to the last day you read it with no way to go to the current day. For that you have to type Fresno Bee in the address bar. Thus the app is useless. And they’ve increased the price and the content is coming from other news suppliers, and there are fewer local stories. Why bother? Don’t. I’m going to cancel my subscription and just stop reading it after having read it every day for 67 years.
It’s a very poor app. I can see why the traditional newspaper business model failed. Those who are in charge are idiots. We bought a one year subscription. Normally one would expect an ad-free environment. Nope. Not with this news paper app. Ads pop up. Managements short sightedness and their need to make a fraction of a cent on ads is totally insane. After this subscription is over, so are we. These cry baby news people are their own downfall. Don’t get this app. Get apps from news organizations. Their apps are far better. True, those apps have ads. But it doesn’t cost you a subscription fee. And the apps are far more user friendly. Better reporting. You won’t feel like you got ripped off by some idiot looking to get rich off of clicks.
Because of the Bee’s printing schedule, I frequently read the news the night before my paper arrives in the morning. When I travel, which is frequently, I keep tabs on the local news the same way.
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| Name | Price | Type |
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