Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Wow all the ads and some stuff you click on and it takes you into another dimension. Horrible updates, go back to simple
Just spent the last 10 minutes trying to bring up the app… 1. App starts takes several seconds to connect. 2. Then I listen to 2 or 3 commercials before for the program starts. 3. I listen to anywhere from 10 to 30 seconds. 4. Connection drops. 5. Repeat 1 - 4. Notice a problem? By the way I’m sitting line of site across the room from my internet connection.
I want to listen to your station online but I have to wait for your adds to pass on the app as I stand there growing more annoyed by the second just to turn around and listen to commercials from the station. Don’t you guys make enough money with your normal broadcast advertisements? Why frustrate your online listeners any further?
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