Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Bakersfield Californian · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I got this update 3 days ago, and I’m really disappointed in it. I’m trying to use it on my iPad, as I’ve been doing for years. First,there is nothing showing how to get into the paper. I finally figured it out but today it won’t let me access the newspaper. This is extremely frustrating! Is there any way I can go back to the former app? It was so much easier to use.
This ap used to be great. They took out the search feature which I used a lot! The navigation also seems a little off compared to last one. I’m not sure if it’s because the newspaper was sold and new owner uses a different IT. Just not the same. I actually emailed someone at the newspaper. This person couldn’t understand that search feature doesn’t work in app as they kept directing me to a browser and the search feature is there. And they were using internet explorer as their browser!! Too funny.
There are a bunch of bugs in this version of the app. Often today's paper does not load - you just get yesterday's paper, even though the Californian has sent an email advising that the paper is "out" and ready to read. I had to sign in four times to the paper this morning, which is really frustrating when it comes up in the middle of trying to read an article. Also, many of the pages failed to load.
The Bakersfield Californian app features the most complete local news and information on your iPad and iPhone. Now you can read an interactive replica...