Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really appreciate this app, always accurate but would appreciate it more if I didn’t have to watch a 25 second commercial every single time I open a video. This is especially frustrating when we are under severe weather or a tornado WATCH. Can you guys turn OFF the 25 second commercial or make an option to skip after 5 seconds if we are in a severe threat? Otherwise, great app!
I can really depend on this weather forecasting with clarity & good understanding for my day & week ahead. Always right on course for nice conditions as well as threatening situations. Often an unpredictable area being on the coast, but First Alert is on top of changes alerting us along the way.
As a golfer, I like to track the weather. The radar and alerts keep me informed. When I travel , the location data on where I am is accurate.
The WMBF Mobile Weather App includes: * Access to station content specifically for our mobile users * 250 meter radar, the highest resolution a...