Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LIN Television Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the most absurdly inaccurate weather app I have ever had the displeasure of using. I have tremendous respect for the difficulty associated with meteorology, but there is no excuse for this important local resource’s inability to do the bare minimum. Numerous times my area has been hit by extremely strong winds for which there was absolutely no warning. Having grown up in hurricane country I am no lightweight when it comes to strong winds, but the number of times we have been hit by 20+ mph winds with 40-50 mph gusts with a forecast of “light showers” is nonsensical. The most important function of a weather app is to warn citizens of dangerous incoming weather and this app fails nearly every time, risking lives. Do better.
Opened the weather app this morning as I do everyday to check conditions. The new one page scroll down thru everything is like looking at The Weather Channel app which I find way too busy and distracting. Simple is always better. You used to be able to choose what you wanted to see full page before. Now you can’t see the high for the day on the top section of a scrolling multi section combination of sections. Now I need to find another simple clean weather app. I used WATE weather app for years. From looking at local conditions to NJ/NY conditions. Very easy and quickly before to choose your location. I always had a few locations saved to check out conditions at my kids homes around the country. Now I will search for a simple clean app. Thanks for the memories.
This was my favorite weather app until it started featuring at least two obnoxious pop up ads with sound: a Robocall killer ad more annoying than a Robocall and a NOAA ad with sound that startles everyone around worse than a thunderstorm. I don’t want or need sudden sound on a pop up ad. STOP THIS PRACTICE! Please.
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