Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ING Bank (Australia) Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
2FA app would be better for OS usage, as only mobile number is limiting.
I don’t want to see your services advertisement on my bank app. It is super annoying. Add a setting to remove advertisements forever then I would raise the stars
Even in dark mode all the white is too bright in the latest (forced) update - please revert! Otherwise continues to be good functional app.
Spend LESS time doing MORE. With the ING mobile app, you can bank anytime, anywhere. KEY FEATURES • Add your ING Visa debit and credit cards to App...