Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Up Money · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the app but needs some additional features. It would be nice to pay bills directly from saver spaces, so I can move money to make sure it's there for those bills. Then I should be able to swipe all the way to zero and those bills still gets paid from savers. Also could help to have virtual bank cards for those saver spaces in case you've saved and want to pay monthly from there towards your goal
I used to love this bank and this app. Recently, things have taken a turn. The customer service portal is completely useless. I lodged a fraudulent charge 5 weeks ago and have been asking for updates for 3, which is entirely unacceptable. I haven’t even gotten a response other than “someone will contact you soon” nearly 20 days ago. When I first joined this bank, it had really competitive interest rates. Now my other two accounts have higher rates, and given the level of service I receive, I am very close to transferring all of my money out of up and into one of my other accounts. Do better!!! Please.
Both good bank AND app are important. Both just as important. Been using since day 1 and can’t fault it for my use case and I and do compare against offerings. Excellent.
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