Up — Simplify Money

Up Money · iOS

Up — Simplify Money

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Up — Simplify Money screenshot 1Up — Simplify Money screenshot 2Up — Simplify Money screenshot 3Up — Simplify Money screenshot 4Up — Simplify Money screenshot 5Up — Simplify Money screenshot 6Up — Simplify Money screenshot 7Up — Simplify Money screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Up — Simplify Money Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$0.03

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
30.0K
Rating
4.7 (189)

Rating Distribution

4.7
★★★★★
189 reviews
5
5%
4
2%
3
2%
2
3%
1
89%

Top Countries

🇦🇺 AU🇳🇿 NZ🇬🇧 GB
Reviews (3)
★★★★★digitalm0nkey12/8/2025
New feature requests

Love the app but needs some additional features. It would be nice to pay bills directly from saver spaces, so I can move money to make sure it's there for those bills. Then I should be able to swipe all the way to zero and those bills still gets paid from savers. Also could help to have virtual bank cards for those saver spaces in case you've saved and want to pay monthly from there towards your goal

☆☆☆☆AllyMarie222/26/2023
Customer Service and Interest Rates declined

I used to love this bank and this app. Recently, things have taken a turn. The customer service portal is completely useless. I lodged a fraudulent charge 5 weeks ago and have been asking for updates for 3, which is entirely unacceptable. I haven’t even gotten a response other than “someone will contact you soon” nearly 20 days ago. When I first joined this bank, it had really competitive interest rates. Now my other two accounts have higher rates, and given the level of service I receive, I am very close to transferring all of my money out of up and into one of my other accounts. Do better!!! Please.

★★★★★aussie guy10/27/2022
No nonsense Australian bank AND app

Both good bank AND app are important. Both just as important. Been using since day 1 and can’t fault it for my use case and I and do compare against offerings. Excellent.

Version History (241)
5.0.49/11/2026
5.0.39/7/2026
5.0.29/2/2026
5.0.08/25/2026
4.1.78/10/2026
4.1.67/27/2026
4.1.57/13/2026
4.1.46/29/2026
4.1.36/14/2026
4.1.25/31/2026
Available In (115 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)
English
App Details

Simplify Money, Amplify Life. Up is designed to make money easy for everyone. Open an account in minutes and join over 1,000,000 Australians experie...

iOS App ID
1350717115
Content Rating
4+
Min OS
15.1
Size
496.4 MB
Publisher
Up Money
Au