Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Macquarie Bank Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Macquarie blocks payments, for 24 hours, to new payees. They do this under the guise of “security” or to “keep you safe”. However, there is no functionality for an account holder to disable that mechanism. Consequently, it’s a control mechanism as implemented. Find a different bank that puts you, as the account holder, in command of your own assets.
I have been using the app for couple of years now. I updated it through the App Store. It made me to set up everything from the scratch. This is what happens when you have incompetent people in charge if a bank’s tech. Awaiting to be hacked perhaps.
Such an awesome app! Easy to use, great insights and gives me all my banking needs in one spot... Even my superannuation balance! Just need to get a car loan from Macquarie and then I'm all set!
Experience beautiful banking, designed to give you clarity and control. Our award-winning digital banking experience¹ makes managing your money effort...