Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve subscribed to the Patriot Ledger for close to 50 years. The national coverage is unimportant; it’s the local news that keeps me paying. Although this has pretty much reached a low point, it still fills a big void south of Boston. So, it’s not the content that makes this app so bad. It’s the app itself. These are my major gripes: 1. Pop up ads. Paying customers should not have to deal with these. Make the companies buy space in the publication rather than get in the faces of people who have paid money for the app. 2. Poor navigation. Sizing and page selection work poorly. 3. Device support. My older iPad fails to load the paper about once per week. I am forced to uninstall the app and reinstall. I occasionally get a message that there’s a newer version but it is not supported on my device. This should be their problem, not mine. 4. Non-intuitive functions. Example : I still can’t figure out how to retrieve back issues. There’s a lot more than this but I’ve said enough.
It’s a great app! Runs well & works well, & does what it should! I don’t feel like I’m missing out on anything important going on in the world/universe today. Whether it’s important news information in regards to other countries or states, or full news coverage on the state I live in, right down to my local backyard news. I have the access to it all…However! The physical copy of the in stores Patriot Ledger, has a section in it that shows & lists current & available local/statewide/city apartments for rent. I have not been able to locate that same section at all in this app. All I see are articles about expensive high rise luxury apartments that have already been built, & potential locations for more to be built. Even if I type “available apartment rentals near me” or “new apartment listings near me” in the search, it just brings me to the same articles about the past & possible future expensive luxury high rise properties. Maybe adding a feature on this app that mirrors the same section provided by the physical copy of the Patriot Ledger in regards to local & available rentals in the area, would really make this app 100% complete. Other than that, honestly, I have nothing negative to say about this app. Thanks! Hope to hear some feedback! - TL
That has made the move into modern times..It gives you timely local news along side all national and worldly news and at your fingertips and delivered in a very easy to navigate format . A must read everyday .. Bobby from Quincy
From critically acclaimed storytelling to powerful photography to engaging videos — The Patriot Ledger app delivers the local news that matters most t...
| Name | Price | Type |
|---|---|---|
| Monthly Digital Rate | $14.99 | Monthly |
| Monthly Digital Subscription | $19.99 | Monthly |
| Monthly Digital Subscription | $19.99 | Monthly |
| Annual Digital Subscription | $69.99 | Yearly |