Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BOSTON GLOBE MEDIA PARTNERS, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A few days after I stopped being able to open the globe app on my old iPad I contacted support and was advised that they were phasing out the globe app and I would have to use the e paper. I’m not impressed… pages often won’t slide over, sometimes they are blank. It’s glitchy, there is a little page icon blocking part of the articles. Why did you have to fix it… It wasn’t broken, actually compared to the Globe app that I gave up on in disgust 15 ? Years ago it was excellent (it would miss a few things but not crashing was a plus).
I like being able to view the paper in its original format, and I like that one can click on an article and it will open in its own window. When forwarding an article, the app will often grab just the picture and caption and forward that instead of the whole article. I haven’t found a solution to this other than blocking and copying to paste in another application. Finally, and this is a real issue, every so often the paper is just not there, and all you can get is yesterday’s edition. This usually fixes itself sometime during the day, but it is unacceptable when you read the paper first thing in the morning. I don’t know if this is an app issue or whether someone at the Globe just forgets to push the edition.
I read the Globe on my iPad Air, and I really like being able to share articles. I don’t like being unable to comment on articles.
• The ePaper is a full replica edition including articles and pages as they appeared in print, including the Sunday Comics. • The ePaper is free for B...
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