Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I'd give the app 4 stars except for one thing; when I get a notification about something live on the news at that moment and I immediately tap it, I have to watch a 30 second ad and by the time that's done, the story I wanted to watch is over. I understand the need for ads, but couldn't they start the news feed where they prompted me to watch so I could actually see the news they notified me about? That doesn't seem too difficult.
I like the app but it seems more and more notifications are being sent out. A lot of them I feel are unnecessary. It is stories that I could wait and watch on the news or read it when I check the app. I have even turned most notifications off except for breaking news and severe weather.
Just moved to the area and I’m loving this station — they keep me up to date on everything around the area and they’re fun to watch in the mornings. The push alerts are great because I can just glance at my phone real quick to be in the know. Keep it up!
News 12 takes the best features from on-air and wrdw.com and rolls them into a must-have experience on your mobile device. With a few simple steps, yo...