Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Squz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It's good because people can look over my shoulder and ask what I'm doing and then I feel smart
This is an excellent adaption of chess, but what it gains from the design and execution, it loses from complexity. Possible moves are very difficult to understand without the "preview". Auto-rotation sphere after computer turn is confusing, too quick and should toggled on/off. Flipping pieces which are on the underside is cute but adds to the confusion.
Ummm...settings? Difficulty levels? Ability to store old games or at least game results? There are no settings or preferences of any kind. It seems like a no brainer to at least be able to choose difficulty. Unless I'm missing something. Otherwise very fun, transfixing even. Rotation of the sphere is fluid and easy. Pretty hard but I beat the computer on the 2nd game, I hope it stays challenging. One other gripe, every time the computer plays the view shifts very fast to where you last played. Too fast, it's disorienting. It would be great if it transitioned a lot more slowly, maybe even be able to adjust the speed.
Chess reimagined on a sphere. Two armies clash on a geodesic world of 132 hexagonal and pentagonal cells — familiar pieces, completely new strategy....