Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used to like this app so I could see my local news since I don’t have television. But every time I open the app, I have to sit through an ad, and then once I get loaded into the app, any articles I click on, another ad. It’s frustrating, especially when I am on the go and something pops up about avoiding an area due to traffic or police presence and I’m forced to sit through two ads before I can get the details. Same thing for weather alerts INCLUDING tornado warnings, so to watch live coverage while trying to usher my children downstairs Im having to watch ads before I can get to the live coverage of what’s happening.
If you enjoy advertising, clickbait and little to no local news download this. The. Settings for controlling the app work half the time. Much of the advertising is not clearly labeled as such and tuns out to be clickbait to some ridiculous never ending scrolling nonsense. Download this app to waste your time and device storage and internet bandwidth. Utterly devoid of value. setting for turning off autoplay of videos does not work. Any excuse that these are not KMOV videos but third party videos is lame and stupid. If I apply a setting to turn a feature off then it should be off, not some obscure exception or undefined meaning. News under the local heading includes news in STL AND everywhere in the US and world without even the most tenuous link to STL.
I'm very satisfied with the KMOV App. I mainly installed it so I could view my local weather about an hour north of St. Louis at any time & it's great! I've always watched KMOV news & CBS programming. I especially like the Streaming Live. Sometimes there seems like a lot of notifications, but I'm probably trying to concentrate & it's bothersome then. All in all it's good... just please start adding the actual barometric pressure for us with arthritis. It's very key to understanding why on earth we woke up practically 'crippled' it seems sometimes! Thanks you guys & gals!!
First Alert 4 is the only app you need for the latest news and sports headlines as well as geo-targeted weather and traffic that follows you, even if...