Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Media General · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Who knew an app could actually be this bad? NBC 4 is the best news channel in Columbus, and they definitely have the budget to fix this pathetic app. When a company ignores something for this long, they are simply showing that they just do not care. I had this app years ago and it was terrible. I decided to download and try it again, under the assumption they had improved it. No…. It’s MUCH worse now. It’s unusable now. You open the app, it asks if you want to receive notifications (which is a joke because the app doesn’t even work), then it takes you to a screen showing the summary of the weather. You cannot scroll or go to either of the other two sections across the bottom. NBC4 is clearly way better than CBS, FOX, and ABC here in Columbus, but they simply can’t be bothered to fix their app. When a company display such laziness and apathy, it begins to put a bad taste in your mouth. There is just no excuse, in the year 2025, for a company to have an unusable app/website, especially a company the size of NBC. Do better, guys…. Seriously.. Zero stars.
The app is good overall but there are way too many notifications. Sports and weather events show up in news notifications even if sports, Buckeyes and weather is turned off. I liked the weather notifications but not when they wake me before 7am. So I had to turn them off. Only emergencies should interrupt sleep. With all that turned off I still received 96 notifications in a week!
I enjoy the new format for the news. However, the weather potion doesn't give nearly enough details. They show a sun for 11:00 in the evening? I like to check the weather to see the percentage chance for rain etc. This gives no such information.
News has never been more local than in the palm of your hand. The NBC4 News mobile app brings you all the top stories from our daily broadcasts, as we...