Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Massachusetts Institute of Technology · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The new shuttle tracking interface is unusable on mobile. Not only that, it doesn’t seem to reflect the correct shuttle location. It’ll indicate a shuttle is arriving when it’s in fact travelling in the wrong direction from the one queried. How hard is it to test this before deploying???
I’ve been using it to check dining halls, but now it always says they’re all closed :(
I’ve been a big fan of this app, particularly for the easy access to MIT news. The latest release makes some big changes to the list view of articles. I just don’t like this new style with less articles in view. It’s also annoying that during scrolling it invariably selects one of the articles (highlights it in bright blue). I’m just trying to scroll. Hopefully someone will take a look! (On iPhone 6s)
MIT Mobile brings many essential Institute services to the iOS user: • Campus News from the MIT News Office • Live campus shuttle tracking • Searcha...