Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Harvard University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Guide you through the campus and provide different tour routes by topics. Would be better if there are a “all sites” list and an in-app navigation.
This tour app is not what one would expect from Harvard. The narrator is monotone and boring. The app gives no walking directions to each location. Don’t waste your time with this app.
The app and tour had some interesting facts and trivia. That’s about the only compliment the app earns. The map does not show direction; seems like only someone who is already familiar with the points of interest would know where to go. Some stops’ physical locations are not correlated correctly with where their places are on the map. As a visitor, I walked past several spots that look interesting but there is not even a name overlayed to use for navigation. Some stops do not have pictures and identifying markings on buildings are difficult to find. Definitely does not project academic excellence.
You’ve heard of Harvard University, but do you know its nearly 400-year history? On this self-guided walking tour, you'll be taken to some of the most...