Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Massachusetts Institute of Technology · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Cannot get past the point where you need to put in a credit card to register! Hope they can fix this! :)
Does not even allow one to complete registration. I get to the credit card info page and the field does not allow typing number, it does not allow any input from the keyboard, it does allow paste… nothing. The only thing the shows if you hold over the field is “select all” when there’s nothing to select. For a top technology school, this is a really bad showing when they can’t even write a simple mobile app. To make it even worse, when you click on the “App Support” in this App Store, you get another broken mobile web page that has an pop up ad where there is no way to clear the pop up.
So I don’t need to check in browser, I think it’s a very convenient and useful feature to add
Students, members and guests are able to connect to MIT Recreation programs and services from their mobile device. All patrons will have access in the...