Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stanford University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I think the app has a very nice design. I just want to report a crash bug when I tap on a notification to open the app.
Not intuitive. I couldn’t find a search function, and categories are in haphazard, not alphabetical, order. No calendar so I couldn’t find events by date and couldn’t look for past events. No listings for sports.
For the Health Check, ID card, and shuttle tracking are great. Super convenient access to other helpful features like events and dining location hours.
Stanford Mobile is the official mobile app of Stanford University, where Stanford students, staff, faculty, alumni, parents, and friends connect to es...