Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Massachusetts Institute of Technology · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I first wrote a complaint with a grade of 1 star. The app failed repeatedly when I tried to get a copy of my alumni ID with no explanation, just “try later” for days. Someone in Support eventually delved deeper and found the problem. I am very grateful to that individual, and I hope the developers will look into such issues and provide better info to the users. I will gladly upgrade my review if I ever get my ID!
I have blocked app store in my phone, but unlike other apps that auto update, I have to manually update the Atlas app every few days so I can attest and get my covid pass. So I need to change settings every time to unblock my app store etc. just so I can update Atlas...why doesn't it automatically update like other apps, and is it possible to have less frequent cumulative updates? and/or be able to attest even if not updated to the latest version... thanks the app otherwise is great!
I’m currently standing stranded outside of my lab for the 47th time this year because I, once again, had an (biweekly) update force on my app on the way to work and it took forever to load. If MIT can afford the cost of sending the research of every student and faculty member to a grinding halt every single time they add vanity features to the umbrella ATLAS app, then they should have the money to move COVIDPass to a separate app that won’t need to update every three days. Considering there are many, many reviews of this app here that all say basically the same thing, I don’t think they intend to any time soon either.
For the MIT community. Navigate your MIT world. The MIT Atlas app is your digital key to the Institute. Enable your MIT ID. Access campus spaces. Inte...