Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Missouri Higher Education Loan Authority · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I enjoying having access to the app to make on time payments. if I am stuck at work, and do not want to log onto my employers computer, I can make payments via the app. This has been helpful with lowering my loans. I hate to see the app as not being an option when so many things are done via Cellphone out of conveniency. The effort should be to continue to support borrowers as they are making re-payments.
Third servicer I’ve had to deal with over the 10 year period I’ve had student loans and it’s the worst. Good luck getting anyone on the phone and when you do, don’t expect them to know anything about anything. They cancelled my auto debit withdraw that I’ve had in place since I first went into repayment, which meant more interest $$ for them. Then I try to pay off a huge portion of my loans and the system applied the wrong amount leading to an overpayment that they will not shift to another loan and have ignored every request I’ve made for them to transfer the balance to another loan or to reimburse me. I got through all this effort to do the right thing and pay off my loans and they won’t update the credit bureaus promptly either. As for the app, the messaging system is not user friendly and shields MOHELA from accountability. For instance, it does not offer a reply option to a message nor does it create a full message chain with dates to properly track correspondence. The app also lacks full transparency for borrowers to understand their loans, interest rates, and payoff dates and options. It’s a shame.
Waiting for over 90 days to get a PSLF certification for an employer that was already a qualifying employer when my loans were with fed loan. Need to resubmit everything since the switch to MOHELA to get qualifying payments. Worst service ever. Get told by one customer service person that it has been approved and to watch for my payments to update. Waited 3 months with no communication. Then got told by another customer service person that my recert was declined. Wouldn’t it be nice to get some kind of notice that it was declined. Terrible communication. Now on my 4th recertification for the same employer and now was told they never received my application when it clearly says processing in the documents received. Messaged again and am told they are reviewing my employer. I sent a complaint to student aid. A month ago student aid sent me a message saying my employer qualifies. Sent another message to MOHELA about what the hold up is with my application. Crickets….. so frustrated with the lack of communication from MOHELA. Fed loan was amazing and always helpful and quick to respond. I have had it with MOHELA.
Manage your MOHELA student loans and schedule payments from your mobile phone! MOHELA is dedicated to providing world-class customer service for the...