Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kevin Calderone · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the creativity and the look of this one. Much more sophisticated and exciting than the first game. However it crashes on level 5 and I can no longer play it because the second I open it it just crashes. Needs bug fixes. Make an update
This is a great game and a great concept, but the erase functionality is too complicated. It rarely knew when I was attempting to erase and I ended up with a million lines all over the screen. If the erase was more precise it would be great
I luv the trace 2!! Very cool. And it took me about 10 min to figure out how to erase, but in level4 I finally figure out what the two fingers was trying to do..teach u how to erase. LOL😳.
The sequel to 2008's hit puzzle platformer is finally here! Trace 2 features eight brand new worlds to explore and tons of new gameplay mechanics to d...