Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Boston · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This old Bostonian is delighted with the convenience of the 311 app. I’m grateful to the folks in the Menino and Walsh administrations who centralized the reporting process and then automated it! And I’m confident that the Wu administration will continue to improve it. As others have noted, the app’s ultimate effectiveness depends on the responsiveness of the various departments. Issues are usually addressed promptly. When they aren’t, I follow up with another 311 report.
App is slow to load. There is no way to report or request any cyclists/ bike lane/ bike infrastructure issue through the app. It’s like cyclists have been excluded. How do you report blocked bike lanes, bike rack requests, bike lane safety improvements, etc to the city of Boston? There seem to be a lot of categories missing from this app that you would think should be there.
Some things take awhile from the city, but other things have gone very smoothly. The issue I just submitted - my Christmas tree not being picked up by recycling - was resolved within an hour. Impressive! Sure, some things requested take awhile, but multiple requests I’ve put in have been handled in what I feel is a timely manner. Thanks to the 311 crew for doing what they can to keep improving the city.
BOS:311 enables Boston's residents to improve their neighborhoods by reporting non-emergency issues in their communities, like potholes and graffiti....