Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Boston · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is great! I couldn’t believe you could do this till I traveled east! My only complaint is you can only do it once during the day and then you have to park in a new zone or feed the meter. Other than that the app is super easy to use and I have no problems with it at all.
I have been parking in Boston for decades & I always used to have to keep so many quarters in my car- sometimes I’d forget & what a pain in the neck that was! Parking in this city is tough enough without having to remember to have CHANGE. It really streamlines the process & lets me get to where I’m going that much faster- I really enjoy it! Yay technology!
The old version of the app works for me, the new version seems to have a bug. I paid for parking this evening and while the session was active, it first looked totally fine in the app. Now the session has ended and it is not showing up in my history. I got a ticket for the parking session, even though I can see that my credit card was charged for parking in the app. I am disappointed that I now have to argue the ticket, when whole point of app is convenience and now I’ll need to go through the inconvenience of fighting it.
This is how parking should be. Pay, extend, and manage your parking session with Boston's official parking app. It’s easy! PAY ON THE GO Pay quickl...