Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Telefonica UK Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
At first, I was unsure of dealing with my bills and things on a mobile app as I’ve always likes to call up and deal with a real person when it comes to money matters but I was convinced to download MY O2 and it has brought a bit of modern magic into my life! I must admit it really is handy having everything all in one place and I could get my head around it pretty sharpish, I like the AI bot thing and I know the younger generation are good with things like that but I personally prefer to call up and do always get really nice people on customer service and they help me out nice and quickly. The little bill reminders have really come in handy as well, I am a busy bee so keeping track of when those are due can be a right pain sometimes, a little nudge from my phone has been my saving grace on more than one occasion! I am still not as tech-savvy as I am sure most people using this app are, but I have had no problems and reckon if I can use it anyone can! It is all nicely laid out for me on the screen, and they have not overcrowded it with useless information which so many of these apps. If you do get stuck there are lots of ways to get help either with a person, a robot, or the FAQ page so the option is quite nice. Big thumbs up from me, having an app keeping an eye on my bills and stuff has been a bit of a game changer!
Must admit I was a bit hesitant when I found out virgin and my o2 were combining I’d been with virgin for years ad didn’t overly want to change but downloaded my o2 app recently and have had a great experience. I have a family plan so the thought of changing across not only one account but five was a right pain and I was honestly dreading it. Was proven wrong though and while I know some people had login issues my personal experience was stellar, really smooth transition and everything worked just fine. I must say the o2 app works really well too – new colour scheme was a bit of a change from virgin haha – but I actually do prefer it. My kids ca all log in too and keep an eye on their data so I am no longer the recipient of the constant ‘how much data do I have left’ questions. The little AI assistant took a bit of getting used to for me but the kids absolutely love it so definitely a good combo still having the option to call but also having the Ai to sort quick problems, I don’t know how O2 have done it bit they have an Ai messaging service that actually works which in itself is pretty unusual. Super easy to control bills and data etc and actually had some great perks from being with O2 which is great. Overall super happy and glas virgin and o2 have joined forces, more good things to come I hope :)
This is a great app, it’s extremely useful for many reasons. It’s easy to navigate, allows me to keep up to date with my bills, lets me check new products easily, paying bills is easy and has generally made life easier in regards to keeping up to date on my O2 contract. It’s essential to anyone on O2. However, there’s one thing that is annoying. Trying to contact someone is a bit frustrating at times, especially when you need to speak to an actual person over the phone. They force you to use a messaging service, and most of the time they’re busy which means you can’t even send a message. I know they probably implemented this system to cut costs, having a few people monitor a messaging service is probably a lot cheaper than hiring a 3rd party call centre. Still, it doesn’t beat actually speaking to someone, especially when you have a complicated issue regarding your billing and payment. Anyone on O2 should get this app, but their customer service can be frustrating.
Manage your account from your phone, with My O2. You’ll be able to add data Bolt Ons, see your recent charges and check your allowances, whenever you...