Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Paace · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Without the paid subscription, the content and discounts are quite underwhelming, to the point I am not so invested in opening it to check anything more. Also there is an annoying bug still there, where when you click on a location, you want to back out to get back to map, it puts you back to your current location instead of staying where I was on the map. It’s really frustrating if I want to plan my day and see where I could go and utilise the app to find a new cool cafe but it keeps jumping back to my location
Paace is actually a really solid app! It rewards you with discounts and even free drinks just by walking which is sick because it makes staying active feel rewarding. The step tracking is smooth, and the concept is simple but effective. That said, I think the app could be way more fun and social if it had a feature like Instagram Stories. Imagine being able to see how others are walking whether it’s in nature, at the gym, or just out and about. That kind of feature would add a whole vibe and seriously motivate people to walk more and stay consistent. Overall, dope app with potential to get even better!
I would never normally post reviews on apps I’ve downloaded but it feels wrong not to for Paace. As an avid coffee drinker living in central London, this app has changed the game. No ads, the membership isn’t necessary to enjoy the app, and the discounts are no joke. Not only do i get to try all these cute independent coffee shops that i otherwise never would go to, but i’m walking way more, and i never spend more than about £2.80 on coffees nowadays (and some places price them even cheaper- I got an iced latte for £1.50 the other day)! I’ve unironically recommended paace to everyone I know, it’s the best app I’ve ever downloaded without a doubt. ILY PAACEEEEE
Paace turns walking into real-world rewards. Earn points for every step and use them to redeem rewards at 400+ partner venues across London, includin...