Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pink Shrub Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I cannot recommend this app enough. I was hesitant at first to pay for an app but it was worth every penny (a bargain in fact!) and a brilliant investment. Even for second time moms like me, the information is useful but for me the most helpful part are the rehab sessions. I completed the 6 weeks of sessions (albeit a few weeks later than planned) and I feel physically stronger and more confident than I ever thought possible at this stage postpartum. Thank you for creating this app!
I can’t recommend this app highly enough to all mums it is such a powerful tool to aid with postpartum recovery. The app is full of useful information about what to expect in those early weeks of recovery and I love how it normalises so many things that we feel and experience especially things we probably wouldn’t feel we could discuss with others. It really has empowered me to be more open about how I’m feeling both physically and mentally. The six weeks of exercises are also great to start off and build confidence before going back to higher impact sports and activities. I think this is a resource that all new mums should have. As a second time mum, I wish this existed when I had my first baby but am so glad it’s here now.
This app was designed and created by Eimear and Aoife, two specialist Pelvic Health Physiotherapists, to support Mums through their postnatal recovery...