Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Members Equity Bank Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The banking application has impressive features designed to enhance user experience. It offers real-time transaction notifications, allowing users to easily keep track of all money flowing in and out of their accounts, which ensures they stay informed about their financial activities. Users can also create multiple accounts within the app, each accompanied by its own dedicated card. This feature is particularly beneficial for managing finances, as it enables individuals to maintain a separate account specifically for bills, making budgeting easier and more organised. Additionally, the app supports seamless payment options through BPay and OSKO (PayID). This functionality allows for quick and efficient payments, ensuring that users can transfer funds or pay bills promptly and securely, without the inconvenience of traditional payment methods. Overall, this banking app simplifies financial management while providing users with the tools to stay on top of their finances.
App is great and easy to use. You can easily create accounts via the app, as well as add cards to Apple wallet (Apple pay) and activate your physical cards. There’s just one thing that’s rather annoying. After logging into the app and then you close it (not force closing it, just going to home or another app), after some time the app will log you out in the background. This is fine, this is expected and needed for a banking app. However the annoying thing is that, when this happens, the next time you open the app (you’re already logged out) you will get a prompt telling you you’ve been logged out. You have to dismiss this prompt before you can click login again. This is fine if you opened the app again right after you were logged out, but it’s really annoying if the last time I used the app was in the morning and I get this later that day (in the afternoon or even at night). You’d expect the app to have dismissed that message since it has elapsed for so long. So what this means is that every time I need to login to the app I have to: open app > dismiss prompt > tap login. The dismissing of the prompt is redundant. It might seem minor but if this happens every time I need to login, it gets annoying really fast. Other than this, love the app hence why 4/5 stars.
Absolutely loved the experience I had when opening and onboarding through this app, actually made signing up for a new banking service somewhat exciting! Multiple really cool features, really sleek& clear and easy to use which is a step up from other awful banking apps I have used in the past. Especially love the in-app self service features and personalised analytics/spending. Definitely recommend- 5 stars!
ME Go is ME’s brand-new app jam packed full of smart tools to help with your everyday spending and saving. Open an account in 5 minutes and get Go’i...