Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rapid Fired Pizza, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every time I go to use the app, it is stuck in “order in progress” from my previous order, even if it has been months since I used the app. I tried to use 100 reward points, but when I tried to add an item to the cart the app ran into an error and wouldn’t do it. I signed out of my account and logged back in, and my reward points were gone and I could not use them.
Try to reorder it won’t add the items 19/20 attempts, the one time you get the items, it’s says delivery address not available, even though it’s pickup and the correct address is selected. Tried restarting the app same thing. My wife got to the restaurant, before I could even get the order in, so we want the same thing we got last time, only the app doesn’t display a summary list of ALL the ingredients, so you have to try 20 times again to get the pizzas added to the order (that you cannot actually place), then once you get lucky enough to get them added, instead of taking a screenshot or two of the summaries, you have to click into / edit each pizza individually to see what all was on it, so it’s 3-4 screenshots per pizza, and then my wife who is ordering is asking for what’s on all of them all at once because the assembly line in the restaurant is trying to do them in parallel as a batch order instead of sequentially. Which is untenable being that you have switch back and forth editing each pizza to see what’s on it. Terrible, terrible, frustrating, time-wasting app.
A nicely designed app, menu is easy to navigate. I wish the menu removed or hid products that weren’t available. I was building a custom salad and couldn’t add to cart until I scrolled back to the top and realized the “unavailable” note over the product image. Was nice to have the option to checkout as a guest.
FEATURES + Order ahead and pick up in-restaurant + View menus & find nearby locations + Get your order delivered right to your door (at participating...