Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matt Moore · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Based on the recommendation of a good friend I picked up this frustrating game and play ensued. Getting to the 4th or 5th level I discovered that the level of frustration had indeed increased ten fold. found myself lost in a stupor of actual frustration and couldn't function without the satisfaction of getting to the next level. To my surprise, I managed to un-lock a new bird skin and my joy returned! Life had meaning again. And then I played the next level and quit life. I've since moved to Tibet and have become a monk. I no longer desire earthly things and I hope you are happy with yourself and your frustrating bird game!
Serves its purpose well, and the add rate is better than a lot of other mobile games. Timings can be tricky. The first few levels had me fooled as to how easy it would be.
Whenever anyone hits ‘Get’ in the app store, there’s always this hope that once it turns from ‘Get’, to ‘Open’, that somehow it will improve your life in some way. You have a small hope that this one, new ‘Open’ button, will be the tiny spizzaz that you’ve been yearning for in between ordering your Starbucks and beginning your day. The tiny moments, the small ones that exist between then and what you are about to do right before you can begin- the limbo - those moments are what everyone is looking for that one ‘Open’ button to finally complete. Frustrating Bird Game does just that. I have never waited for my McDonalds with such relaxed frustration before. Usually, a game loads and I’m thinking of the flaws. When this game opens I’m greeted with music that says ‘Buckle up. It’s time to care just enough to want to earn a new country themed bird.’ When I have other moments, maybe I’m early to a doctors appointment, or even worse, I’m on time and have about a 45 minute wait, the way that Frustrating Bird Game integrates bossa nova before, during, and after I blow up let’s me know that I’m not alone in my frustration, and I can readily check the global leaderboards to see everyone else’s frustrations level at any time. I cannot tell you what is right, but if you have been looking for that one piece, the long game short game type of piece- Look no further, and start your download now. PS I got Canada
Flap your way through tricky hand-crafted levels as you unlock collectibles!
| Name | Price | Type |
|---|---|---|
| White-Bellied Sea Eagle | $0.99 | One-time |
| Canadian Bird | $0.99 | One-time |
| Rainbow Bird | $0.99 | One-time |
| Bateleur Eagle | $0.99 | One-time |
| 'Murica Bird | $0.99 | One-time |
| Brazil Bird | $0.99 | One-time |
| Mexican Bird | $0.99 | One-time |
| Bald Eagle | $0.99 | One-time |
| Remove Ads | $1.99 | One-time |