Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Identity Visuals · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Don’t use Unity for board game apps. Hire real native developers. Drains the battery like crazy, and doesn’t send audio to Apple TV. Completely unworthy of IV games. The lack of updates for this app made the Dark Matter and Intrepid expansion I just got worthless, so I’m selling all of my Moonrakers products. Moonrakers has now become an utter failure, and lie, and IV studios, who are thieves, have lost my trust.
A great new way to play Moonrakers that runs beautifully on the iPad. I’d love an “undo” button, but apart from that it’s a really excellent version of Moonrakers.
A fully-cooperative game mode for the board game Moonrakers. Introducing a co-op game mode for 1-5 players where you'll adventure across a procedurall...