Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chelsea Piers · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great gym. Absolutely hideous app with no working functionality or any idea about usability. App thinks I live in Connecticut when I live and pay for a Brooklyn membership. Impossible to use - an absolute embarrassment to the developers and such a great gym.
Some sections of the app such as reservations are blank. The only thing I personally use this for is check in. To reserve a pool lane I have to use my computer which defeats the purpose of having the app.
Hard to believe but even worse than the previous app. Any one else try to book a swimming lane?? What a joke. Must have hired the same geniuses for the new launch 😳
The Chelsea Piers Athletic Club App allows members and non-members to easily manage their accounts, make payments, check-in to the club, register for...