Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Widex A/S · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Widex Allure app frequently loses its Bluetooth connection to my hearing aids and does not reconnect on its own. To restore the connection, I often have to turn Bluetooth off, turn off my iPhone and hearing aids, restart my phone, turn Bluetooth back on, and then restart the hearing aids. This is far too much troubleshooting for an app I need to use every day. The Bluetooth connection needs to be much more stable, and reconnecting should be quick and automatic.
After using Allure hearing aids for four months I’ve come to the conclusion that there is a fundamental problem with BT connectivity. It randomly, and unexpectedly, drops the connection to one or both hearing aids. Incoming phone calls are pot-luck and returning back after a phone call is weird. Many times I have to reboot everything and start over. Also, the need to enter the equalizer and adjust one increment to get clearer sound is bizarre. Serious problems here. I also use TVPlus and connectivity and integration with incoming phone calls while using TVP isn’t smooth. Many times I need to call the caller back once I reboot my app and devices. All-in-all, not a smooth experience and doesn’t perform as expected. Note: I am previous Widex Moment user of 4+ years without any of these issues. My purchase was from my audiologist and included Widex company rep for setup. Have told them and gone through their technical support, problem not resolved.
For several months, app doesn't connect! At best 2% of the time it connects to hearing aids. Most of the time app doesn't recognize the hearing aids. I searched Chaptgpt asking if this is a common complaint among users and the answer is an unequivocal yes: Many users have the same problem. ai says that there's a hardware incompatibility issue. This means that the manufacturer made an error and is selling a bad product with a known defect. Shame on them. Many times I tried to follow app recommendation to unpair and reconnect. Sadly even this is ineffective. After unpairing, hearing aids are not visible so there's no way to reconnect. The negative is significant and had I known about thisnkmown issue I wouldn't have made this purchase. Apparently we may have legal grounds to demand a replacement due to it being a lemon. At the same time the hearing aids have great sound quality.
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