Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Indiana University Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is a struggle, the log in process is a time consuming, and if your phone’s screen locked or you had a phone call to answer, guess what? You’re going to sign in again and do it all over. Sometimes I think about calling my doctor’s office to get the update or pay my bill instead of going through this pain.
The App itself is not bad, but so frustrating I have to input log in details every time. Please , let us be able to us Face ID
Love the app but wish they had it so i didn’t have to type my stuff in every single time. It’s almost easier to just log in on their website.
With My IU Health, you can self-schedule appointments with select providers, pay a bill, send secure messages to your care team, access medical record...