Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Heather Rose Louella Boyd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
just had a baby two months ago and getting back into the flow of working out can be hard! this helps me slowly get back into the groove of working out at my own pace!
I just recently downloaded this app and I will say it’s super fun! I love the recipes they’ve made me feel great and I’ve been feeling healthier! The workouts are fun to do and not too difficult on top of that they help me relieve pain instead of cause it like other workouts have done in the past. I’d recommend this app to anyone who is interested in Pilates. It makes me feel better than I did before and I look great!
This app is so cool! The exercises are easy to follow and have a timer to help. The recipes look really good. I cant wait to try the smoothies! I hate doing regular PE while being homeschooled so this app is helping me complete my PE hours in a fun and different way. Highly recommend!
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