Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Downpour Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downpour (still don’t get the name) is a really neat way to produce gamified art. Anything you post is elevated by its interaction with the audience. It’s oddly similar to social media in a way, since you upload images to use as the background. But can be a lot more intimate when you interact with an post rather then be a passive observer. That’s before you begin to actually make a game, and there are plenty of creative examples of that.
Remember creating things on the internet? Remember HyperCard? Remember feeling like you had a stake in making a cool personal space online and then sharing it with friends and strangers and they would tell you “hey! this space! very cool!”? These are the things I remembered immediately upon starting up Downpour, and I’m sure I’ll remember a lot more as I go.
I like that you can just use pictures from your phone! Fun little game maker
Downpour is the best way to make games on your phone. Collage together photos, drawings and text, and then connect them together into a branching stor...
| Name | Price | Type |
|---|---|---|
| Downpour Plus (Monthly) | $4.99 | Monthly |