Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brendan Delrosario · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this app. Being able to search by a word to find different recipes or even a specific is great. It is fast and so easy to use.
This app has some of the best recipes ever! There’s a wide variety and they’re all so tasty and easy to make. I love that we can add recipes to it too, I’m excited to see what new ones get added over time.
Recipe's from Grandma Marlene's recipe book and some additional favorites of hers!