Citi Authenticator

Citibank · iOS

Citi Authenticator

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Citi Authenticator screenshot 1Citi Authenticator screenshot 2Citi Authenticator screenshot 3Citi Authenticator screenshot 4Citi Authenticator screenshot 5Citi Authenticator screenshot 6Citi Authenticator screenshot 7Citi Authenticator screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Citi Authenticator Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
2.3 ★(90)

Rating Distribution

2.3
★★☆☆☆
90 reviews
5
59%
4
6%
3
6%
2
2%
1
28%

Top Countries

🇺🇸 US🇮🇳 IN🇬🇧 GB
Reviews (3)▼
★★★★★Likhon3/27/2025
It works

I don’t understand the low ratings for this app. I have been using it for years and never had an issue with it.

★★★☆☆Danieltompson2/25/2025
App not working since upgrade to IOS 18.4

The app works really well and is very easy to use, however since the update to IOS 18.4, app is not working anymore neither on iPhone nor IPad. Please need your urgent help to fix it.

★☆☆☆☆JasonNY1/25/2023
Citibank needs to implement 2FA and MFA for customers

Citibank is in the dark ages when it comes to security for consumers. The only option for two factor authentication for browser access is text message (SMS) based 2FA, the least secure and most inconvenient option: The cell phone might be in another room or battery dead, phone accounts can be hijacked, text messages can be severely delayed, or users may be traveling internationally without a roaming plan. At a minimum, Citibank needs to implement support for industry-standard time-based OTP (e.g. Google Authenticator, Authy, 1Password). Ideally, Citibank would also add support for hardware MFA (e.g Yubikey) as well. Don’t wait for regulators to mandate it, so what’s right for your customers willingly please.

Version History (13)▼
2.4.03/13/2026
2.1.412/16/2025
2.1.23/12/2025
2.1.05/20/2024
2.0.03/6/2024
1.1.1010/23/2023
1.1.89/25/2023
1.1.58/3/2023
1.1.33/10/2023
1.1.111/16/2022
Available In (77 Countries)▼
🇺🇸 United States🇮🇱 Israel🇨🇦 Canada🇯🇵 Japan🇨🇷 CR🇭🇺 Hungary🇮🇳 India🇹🇼 Taiwan🇹🇭 Thailand🇬🇧 United Kingdom🇭🇰 Hong Kong🇮🇪 Ireland🇸🇬 Singapore🇧🇷 Brazil🇨🇴 Colombia🇦🇪 UAE🇦🇺 Australia🇵🇹 Portugal🇪🇸 Spain🇵🇱 Poland🇧🇭 BH🇲🇾 Malaysia🇲🇽 Mexico🇵🇪 Peru🇷🇴 Romania🇻🇳 Vietnam🇩🇪 Germany🇦🇷 Argentina🇪🇨 EC🇵🇾 PY🇫🇷 France🇮🇹 Italy🇦🇹 Austria🇧🇪 Belgium🇧🇬 Bulgaria🇨🇿 Czech Republic🇩🇰 Denmark🇫🇮 Finland🇬🇷 Greece🇱🇺 LU🇳🇱 Netherlands🇳🇴 Norway🇸🇰 Slovakia🇸🇪 Sweden🇨🇭 Switzerland🇺🇦 Ukraine🇬🇹 GT🇮🇩 Indonesia🇶🇦 QA🇨🇲 CM🇵🇭 Philippines🇺🇬 UG🇿🇦 South Africa🇹🇳 TN🇨🇮 CI🇹🇿 TZ🇰🇼 KW🇸🇦 Saudi Arabia🇯🇴 JO🇳🇿 New Zealand🇵🇦 PA🇸🇳 SN🇲🇦 MA🇨🇱 Chile🇿🇲 ZM🇱🇧 LB🇵🇰 Pakistan🇰🇷 South Korea🇱🇰 LK🇹🇷 Turkey🇩🇿 DZ🇰🇪 Kenya🇰🇿 KZ🇳🇬 Nigeria🇸🇻 SV🇺🇾 UY🇩🇴 DO
Supported Languages (1)▼
English
App Details▼

Citi Authenticator is a mobile app for select Citi workforce to enable simple and secure authentications to Citi services

iOS App ID
1607176755
Content Rating
13+
Min OS
16.6
Size
47.0 MB
Publisher
Citibank
US