Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IMG College, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Perfect app to follow our favorite team! Able to watch and listen thru 5his app. Thank you!, go blue
I couldn’t get the sound for the women’s hockey game through the app. I had to use the web portal instead.
The most prominent element in an app is the thing the developer most wants you to see. When they block access to an app with an ad they're telling you they don't want you using the app. I've obliged and deleted it. Blocking content with ads is annoying. The tired scripted reply of needing ad revenue is BS. You don't need to block content to deliver an ad. They also force promo notifications on you with no option to turn them off. I selected only game notifications in the settings yet I constantly get ads in them. Blocking content with ads and forcing ad notifications on me tells me they care more about the app being an ad platform, not a sports app. I don't want an ad platform.
The University of Connecticut, in partnership with SIDEARM Sports is excited to bring you the official UConn Huskies Gameday LIVE app is a must-have f...