Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MICHIGAN STATE UNIVERSITY · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No apple pay seriously, even when I put in my card info it does not work
This app wont let me pay for more than an hour worth of parking at a time!!! Who thought that was a good idea? Come on Spartans! Get your crap together and use your brains.
This app helps me to pay without waiting in line of meters. However it requires a convenience fee.
Explore campus, not the parking lot. Pay, extend, and manage your parking session with just a few taps. It’s easy! PAY ON THE GO Pay quickly and se...