Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Beata Mierzwa · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This was such a fun game. I completed it in about 30 minutes. I remember learning about cells in school and it gave me a fun little refresher. I wish there was more than just the mitochondria! I like how I can fully customize my character. My favorite part is how colorful the whole game is :) great concept and great short game!
The graphics are really beautiful! Since learning is the objective, it would be nice to see more interactive elements that don’t involve getting a trophy. Also I’m not sure who the intended audience is, but as someone who stopped biology as soon as I had the chance in high school, this jumped a few levels. Perhaps it would help to have beginner, intermediate and advanced levels in subsequent developments. Overall, I do really love it and definitely learned a lot! Also if you could have multiple random scenarios or something so each time the player plays, they do a different kind of repair or adventure, that would be fun! If you haven’t already, I’d suggest looking to Carmen Sandiego and Cluefinders type of games for more ideas.
To be fair I haven’t played very far in because the game constantly crashes on my iPad; but I was really hoping it would deliver, so I kept trying. So far it’s really quite boring. Great concept for sure, brilliant colors and shapes but the animation when in game play ultimately feels primitive, which can sometimes be fine, but I haven’t been able to get far enough in to capture much of a story. I’ll check back after it’s been out a while and give it another fair shot to see if the story is worth the odd gameplay. I truly hope it gets better!
Microscopya is a science-themed adventure and puzzle game taking players on a journey through the inside of the cell. Explore the fantastical world, s...