Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nebraska Public Media Foundation, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is among the worst apps I have seen in 50 years. I won’t even begin to enumerate the problems. This app should be removed from the App Store. Sorry, you need to start redesigning this app from the bottom up.
In collaboration with the University of Nebraska State Museum, Nebraska Public Media Labs presents Expedition Nebraska. This 3D interactive experience...