Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Roman Krivchenko · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m so glad that I got this game because it’s really fun and it is so easy for people like you and me and we can play it so easily
The game is very fun (at the beginning) but it dose change on the second level making you want to choose the bad things to be a good mom I still like the game but they should change that.
So I love this game as it makes me think about how I could be a man when I grow up and you get to watch your baby grow up so how ever you treat this baby is your future baby
This game is fun, this runway is epic! This is the best game for moms-to-be and not only! It's up to you to choose whether you're a GOOD or a BAD mo...