Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marriage Pact · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I honestly love this app so much. It’s taught me so many things about myself that I never would’ve known, and it’s honestly addictive lol. I feel like I’ve learned more about me as a human and what my values are, and the types of people I align with. HIGHLY recommend
At first i saw this as a fun way to answer interesting questions. That was what I expected when I downloaded it. But what really surprised me was how much I ended up genuinely learning about myself. Like you can specify your major, religion, gender, political party and everything, and I was really surprised how I aligned with groups I’m not part of on some questions. Like Catholics or Midwesterners or techies or something. I think it taught me more about the world and about myself, and it was surprisingly just fun to do along the way because it’s so easy just to answer a question.
This app changed the way I understand myself and my relationships with others. It has tons of thought-provoking questions e.g. - “everyone is a little bit selfish” and - “I would go in to space even if there was a chance I’d never come back”, etc It made me reflect on parts of myself I hadn’t considered before. The app showed how I compare to others, pointing out both similarities and differences in a light and respectful manner, and has helped me understand why I connect with certain people. It’s become an indispensable companion in my journey of self-discovery!
Dialog is about your journey to self-discovery. Here’s how it works: 1. Answer questions about your values 2. See how you compare to everyone else 3....