Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Giovanni Zinzi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I saw this app I was so excited. But when I signed in and turned on camera it wouldn’t let me open the app.
I was excited for this app. However after trying to use it. It would not recognize the food and did not log it. I tried several times with simple foods like an apple and it just didn't work. I'm disappointed
Works sometimes but great when it works
Avocado allows you to take a photo of your food to get calories and macros. Calorie counting and diet tracking made easy. What makes this app unique...